# Bidlogix Brand Assets

The canonical source for Bidlogix logos, icons, and illustrations.

Live design system: **brand.bidlogix.com**

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## What's in here

### `/svg/` — Logo files (master format)

Vector files for digital use. Infinitely scalable, font-independent (wordmark converted to paths from Plus Jakarta Sans ExtraBold). Use these wherever you can.

| File | Use for |
|---|---|
| `bidlogix-lockup-dark.svg` | Full lockup for dark backgrounds (blue mark, white "bid", blue "logix") |
| `bidlogix-lockup-light.svg` | Full lockup for light backgrounds (blue mark, ink "bid", blue "logix") |
| `bidlogix-lockup-mono-dark.svg` | Single-colour white lockup for dark backgrounds (photography, complex overlays) |
| `bidlogix-lockup-mono-light.svg` | Single-colour ink lockup for light backgrounds |
| `bidlogix-mark.svg` | Three-circle mark in brand blue — for favicons, avatars, tight spaces |
| `bidlogix-mark-paper.svg` | Mark in paper-white — for dark backgrounds where blue would clash |
| `bidlogix-mark-ink.svg` | Mark in ink — for light backgrounds where blue would clash |

### `/png/` — Rasterized logos

PNG exports for tools that can't handle SVG (Word, PowerPoint, some email clients). Each lockup is available at 512, 1024, and 2048 pixels wide. Each mark-only version is available at 256, 512, and 1024. All transparent backgrounds.

### `/favicon/` — Website/app icons

Drop these into a website root directory.

| File | Use for |
|---|---|
| `favicon.ico` | Browser tab icon (multi-size, 16/32/48) |
| `favicon-16.png` / `favicon-32.png` / `favicon-48.png` | Modern browsers |
| `apple-touch-icon.png` | iOS home screen (180px) |
| `android-chrome-192.png` / `android-chrome-512.png` | Android home screen |

### `/illustrations/` — Brand illustrations

SVG illustrations from the Ven pack at illustrationkit.com, recoloured from Ven blue (`#1b82fb`) to Bidlogix blue (`#4A6CF7`). Free for commercial use, no attribution required.

| File | Use for |
|---|---|
| `tasks-complete.svg` | Empty states, success screens, onboarding |
| `programmer.svg` | Developer docs, API pages, technical content |
| `web-design.svg` | Product pages, build-your-own messaging |

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## Quick reference

**Brand blue:** `#4A6CF7`
**Ink (dark bg):** `#080B14`
**Paper (light text):** `#E8EAF0`
**Typography:** Plus Jakarta Sans (700/800 for wordmark)

**Brand name in prose:** always "Bidlogix" (never bidLogix, BIDLOGIX, or Bid Logix). The logo wordmark itself is stylised lowercase — that's a graphic, not how we type it.

**Clear space:** leave breathing room equal to the diameter of one circle in the mark on all sides.

**Minimum sizes:**
- Full lockup: 22px tall for digital, 20mm wide for print
- Mark only: 16px

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## Need something that isn't here?

The design system at **brand.bidlogix.com** is the living reference. If you need a logo variant, colour, or illustration that isn't in this pack, check the design system first — most things are specified there.

For new illustrations: download an SVG from illustrationkit.com (Ven pack only), find-and-replace `#1b82fb` with `#4A6CF7`, commit to the brand repo, done.

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*Pack v1.0 · April 2026*
